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It cannot be argued the job climate in recent years has had dark and ominous clouds on the horizon. Companies have laid off thousands and thousands and the subsequent unemployment lines have swelled. Add to this the new job search is grounded firmly in the digital age with key words becoming as much a part of the resume as the qualifications and skills. Fortunately finding a job does not have to be an arduous one and a few points can turn a difficult and overwhelming situation into a long term rewarding career.

Get your exercise


Exercise and the job search may seem strange bed fellows. Getting regular exercise requires discipline and focus and will keep you in a routine while maintaining a healthy brain and body. Horror stories abound of job seekers so frustrated by the long searching process they give up and give in. Exercise won't cure that initially it will keep your head clear and allow you an opportunity to think and respond.

It's also about who you know


Many of the old traditions of the job search have been eliminated both by the scale of the national job search and by the digital age. Merely having qualifications and skills is not enough if you don't know who to market yourself to. Fortunately the digital age is a knife that cuts both ways and it is important to know how to use this to your advantage. Research the executives of a company and target your resume to that individual. Sites such as linkedin.com and the host corporate websites are good starting points. Facebook is another alternative. By cautious in your approach, however, as rankling an executive is never a good idea, particularly from the outside looking in. Your resume is a delete button away.

Know your marketable skills


Consider your job search as a selling process. You are the dynamic product a corporation needs to make an impact on the world! Take an honest look at your skill sets and align them with the company's vision of what they are seeking. Pull out key words from the company job description and incorporate them into your resume and cover letter. This is critical as many companies use key word searches to quickly sift through resumes before human eyes ever see them. If your resume is not caught in this initial job search it will be discarded.
Another critical element of your marketable skills is knowing how to sell them to the company. Does your writing gig require attention to detail and working within tight deadlines? Were you trained in content analysis from your Renaissance Literature degree? This is not about splitting hairs, rather it is about leveraging your experiences into worthwhile skills employer's are seeking.

Be determined everyday


Without a doubt the job search is a difficult one and it can seem like you are going toe to toe with old school Mike Tyson everyday and being battered senseless. Stay strong and focused and you will overcome this challenge to find a job.


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